Senior Brand Designer | Brand & design systems, CRO B2B SaaS

NN(A.K.A NICOLASNAVARRETE)

Nicolás Navarrete

I turn chaos into systems. Systems into business impact.

Agency background, in-house depth. Ten years in branding in Buenos Aires, three in-house at a B2B SaaS in Barcelona. I've built brand systems, web design systems, and led a CRO project that took pricing form completion from 2% to 16%, 8x lift, A/B tested.

Typographically uncomfortable, visually broken, experimental without losing the point.

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A design system colour palette open in the browser, its swatches named and grouped, over the page being redesigned.

Scilife CRO

An external audit landed with a list of fixes. The first decision was not to apply them. Pricing form completion from 2% to 16%, A/B tested. CRO end-to-end on a B2B SaaS funnel.

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Three pieces of the system: the Scilife wordmark in white on navy, a purple panel with oversized numerals, and a page of running text.

Scilife Brand System

A brand book for print. Weekly digital production at scale. Nothing connecting the two. I built what was missing between them. Brand and design system foundations for a B2B SaaS.

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Black and white portrait of a woman broken by horizontal glitch bands that displace her features.

Errate

A fictional festival named after the error itself. Glitch pushed into high and low contrast, illegible text, dreamlike imagery. Crystal Castles, Björk, The Knife, A Clockwork Orange, Akira.

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The Memoria Isotipe, an angular black M, on a bright orange background.

Memoria

The brief said avoid red. I used red. This is why. Identity system for a historical memory app documenting ETA attacks across Spain.

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Rows of red daruma dolls, with the Daruma wordmark and its orange eyebrow isotype over them.

Daruma

The Daruma doll gets one eye painted when a purpose is set, the other when it's fulfilled. Its eyebrow became the isotype. Brand identity for a fintech bringing capital markets closer to companies.

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The Flor monoline logotype in white over a vintage botanical wallpaper of flowers and leaves.

Flor

The isotype had the right shape but too much negative space. I closed the form to give it weight. UAE perfume brand — the ornamentation of the Sheikh Zayed monument became the pattern system that separates each line.

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The Zeta lettering in cream over ginkgo leaves on a teal background.

Zeta

The leaf became the Z. The Z became the brand. Argentine seed company, sunflower and sorghum, built on the Ginkgo tree: tenacity in Chinese culture, and the morphology the isotype came from.

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Halftone photograph in pink of a young woman with a bow in her hair, hands at her mouth, the title set vertically beside her.

The Dark Side of the Rainbow

Sync The Wizard of Oz with Dark Side of the Moon and the alignment feels intentional. A collectible publication built around that experience: conventional structure discarded, legibility pushed to its limit, ink and scans.

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Record sleeve in dark green and orange, with the A and B side tracklists and a glitched white shape.

Taki 183

Colors pushed beyond any natural range. A vinyl pack for DyE's album, built from the "Fantasy" video: saturated, dreamlike imagery treated with duotones and color glitch.

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Brush marks and fragments of black and white photographs scattered on white, the artist's name set around the edges.

Ryūichi Sakamoto ||:

Noise becomes density, layers, small scale. Silence becomes empty space, large scale. A collectible publication built around "Playing the Piano" and "Out of Noise", moving between both — the same order inside chaos that runs through the music.

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